There is no denying that the smartphone has already changed the way people communicate and as a result also the way that advertisers can communicate. AI or artificial intelligence is the next step in media campaigns and in particular voice intelligence where the consumer speaks to their smartphone and through voice only without visuals a two way transaction takes place. This opens up a new offering for advertisers where the traditional one messaging or commercial is replaced with artificial intelligence via voice. The shift is to assistance based marketing , where the personalisation of the interaction takes over. For example, consumer says to smartphone book my airline ticket from A to B on this day at this time. The machine is programmed to understand the local language, tonality and needs. The machine does the rest, booking the ticket and issuing payment details. Does this sound fanciful? No it's not, as the technology is in it's infancy and over the course of the next few years will be reality. This takes the use of media to a new level of fulfilment. It will be common place and so simple our friend in the photo could use it.
Your Media Policy, Media Strategy, Media Planning, Media Buying and Media Audit can take advantage of artificial intelligence. If you have not addressed AI and if it is suitable for your business, Media Futures recommends you seek out an independent media specialist. Media Futures presents articles in the constant search for improving return on media investment.