It's no secret that Media Futures loves the Mobile phone as a media tool. It is without doubt the place to be for all products and services, combining portability with technology. But how can you best use it to make money? Here are some tips.
1. Build a mobile-centric user experience
Even if you have a responsive site that looks good on both desktop and mobile, what actually happens ? Many brands do not take into consideration the fact that the user is using their finger/ fingers and the keypad is small it is not a keyboard and mouse. The same functionality used on a laptop is not optimal for a mobile device, even if it looks good on both platforms. Build mobile experiences. This extends to simplicity and making the usage easy. Remember most mobile usages are done on the run, in travel time, at a cafe, not necessarily in an office where the destop is the dominant tool.
2. Optimise wasted time
Create your own chat and ask for participation from customers fans and partners. Invite users to talk with each other. Similar to creating a club. This is free for users and helps to break the ice. The mobile becomes a mild form of entertainment. Be a moderator, listen and learn from what customers say learn a lot about what questions are on customers' minds.
3. Location marketing
Most companies remain unconcerned about where their customer is physically. But location marketing and when used with beacons can pinpoint where they are. As a result a targeted message can be sent direct. The example being, if your customer is in a retail shop that sells your products an inbound message ( text) can alert the potential customer about your product and services. Direct to the mobile device.That's direct marketing as close as possible to the point of purchase.
If your Mobile Media Strategy needs tune up, seek out a qualified independent media specialist. Media Futures publishes these articles as general advice and updates to the broader marketing and advertising community.