If your media exposure patterns have become stale, boring, or just running out of ideas, then a media spectacular makes sense. This does not mean spending all your budget in one hit. The golden rules of reach , frequency and effective frequency still apply. A media spectacular essentially means stepping into a new form of communication versus your tried and proven methods. It may involve sponsorship and key branding in a sporting code, event participation, big large outdoor formats, philanthropic giving that brings media coverage of a positive nature, seasonal festivals or creating a major media event which you design and control. Media is an open book, not just confined to units of time and space. The purpose of this article is to open the thinking patterns to achieve a break through when media has become stale or cluttered and you are just not getting results.
Think Media Spectacular if you are not cutting through with current media practices.
If your media policy, media strategy, media planning, media buying and media audit are not working effectively consider an independent media professional.
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