Advertising Content in the digital era

Content in advertising has been around for decades, remember the Aston Martin in the early James Bond Movies?
So why is it something of interest now? The answer lies in digital technology that can create new audiences and enhance existing mediums.
For example,through digital technology entire live productions can be screened in cinemas via satellite or to individual private screens or via T Box into home or linked to the internet.

The content if tastefully produced can include advertising messages integrated into the production. The content is on demand and at present covers productions like ballet, opera and music events. It opens the way for sport, live theatre,educational and drama.

Like all new forms of communication it does take time to become a media habit and build supportable audiences. However when aligned to a marketer or advertiser that treats as it as a media event and the content is promotable then that in turn attracts new audiences.
For advertisers it opens the door to defined target markets that previously were not impacted.

The digital era is here and has endless possibilities.