CPM Evaluation in your media strategy

CPM Evaluation or cost per thousand is still a tried and proven method to equate the relative strength of any medium.

CPM not only allows you to check the efficiency of a medium, but also allows a comparison between mediums and media categories with the aim of making a considered appraisal of what can work best for your product, brand or service.

By adopting a CPM structure it places the role of the media professional at the forefront of decision making and makes your media strategy fully accountable. No guess work or simply using the same medium as in the last campaign, just because it was there and no one ever bothered to do a full analysis.

As the media constantly changes and new offerings constantly appear, a CPM analysis will ensure you are are up to date on where the efficient buys are likely to be. Overlay creative thinking and how the medium can be maximised and you have a strong combination of considered data at your disposal.

If your media strategy, lacks disciplines like CPM then chances are you are flying blind.