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Mobile phone as media tool

February 1, 2012

The mobile phone is without doubt the fastest growing and personalised medium available to advertisers and marketers today.

Consider a predicted 1.8 billion to be spent in the USA alone in 2012 and that makes the mobile phone category a...

Social media in 2012

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It's now late January and nearly 8% of the year has gone. If you have recently returned to your computer and follow social media reports, already the landscape has changed.

Here's a few buzz words to start the year.....

" Showrooming" " Plussification" " So Lo Mo " " Gamification" " Tumbld" " Cloudsourcing" " Secondscreen"

Stay tuned for more buzz words as technology increases, the options widen but sadly for advertisers and marketers, the audience continues to fragment. Unless you concentrate your ad spends into one or two categories, the cost of reaching more diversified audiences will continue to increase.

Use this time to freshen up your media policy, media strategy and media planning. Consider a media healthcheck as the way to ensure that your media practices are on the right track for 2012.

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ATHENS (Reuters) - The Greek cabinet approved a draft bill spelling out reforms required by the EU and the IMF on Friday, taking Athens closer to getting a new 130 billion-euro bailout after the prime minister warned the alternative was "catastrophe."

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Even after this is done, the EU also wants a further 325 million euros of spending cuts and clear commitments by main party leaders that the reforms will be implemented before it agrees to release the aid.

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Technocrat Prime Minister Lucas Papademos told his turbulent coalition government earlier on Friday to accept the harsh international bailout deal or condemn the nation to disaster.

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"We cannot allow Greece to go bankrupt," he told a cabinet meeting. "Our priority is to do whatever it takes to approve the new economic program and proceed with the new loan agreement."

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Papademos, the sole technocrat in a coalition of feuding politicians, tried to assert his authority after six cabinet members resigned over EU and IMF demands for yet more pay, pension and job cuts in return for the financial rescue.

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"It goes without saying that whoever disagrees and does not vote for the new program cannot remain in the government," he said in televised remarks.

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Greece faces bankruptcy unless it gets the funds from the IMF and European Union by March 20 when it has to repay 14.5 billion euros ($19 billion) in maturing bonds.

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A former central banker, Papademos tried to raise Greeks' spirits as the nation enters its fifth year of recession, saying economic growth would return in 2013 despite accusations that the austerity is merely driving Greece into a downward spiral.

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Earlier, far-right leader George Karatzaferis said he could not back the tough terms attached to the bailout and all four cabinet members of his LAOS party submitted their resignations, along with two from the socialist PASOK party.

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The Socialist PASOK party, one of three in the "national unity" government, called on its lawmakers to vote for the bailout, and analysts said they still thought parliament would pass the deeply unpopular package.

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Outside parliament, police fired tear gas at black-masked protesters who threw petrol bombs, stones and bottles at the start of a 48-hour general strike against the cuts ordered by the "troika" of international lenders. But the street protests were relatively small compared to last year's mass rallies.

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Mobile phone as media tool

Social media in 2012

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