Boost Mobile

THE BRIEF:

To communicate to the ever fickle 10-17 years market by tracking their media usgage habits through targetted media plans utilisng TV, radio, shopping centre signage, internet and digital formats. This has resulted in delivering effective frequency of exposure through stylised media segments, supported with product specific promotional formats.

THE RESULT:

Boost Mobile has in the past 10 years carved out a niche as the number youth telco in Australia. The ability to be truly independent and speak in the language of the youth has contributed to the success of Boost Mobile. With multiple offerings including pre paid mobile, wireless broadband, innovative handsets and the best value for money offers in the market, Boost Mobile has established itself as a leader in the competitive Telco sector.