Dore : Drug Free Cure for ADD/ ADHD

THE BRIEF:

The brief was to devise a media strategy to communicate with families with children 5 – 18 years, grandparents, uncles, aunties and providers. Not an easy task given the breadth of the target group.

A mix of targetted national magazines combined with specific day part national radio and selected press was devised to spearhead the media communications.

Coupled with this was value added editorial, interviews and long form copy to extended impact and deliver more detailed communication. 

In essence a strategy to break the clutter of normal advertising plans and create a real point of difference for a relatively new brand name in Australia.

THE RESULTS: 

Through a targeted media programme aimed at maximum reach Dore quickly established itself as the alternative treatment programme around the world.

Through 20 clinics in Australia Dore assisted over 1000 ADD sufferers and provided the benefits of a drug free life.