CASE STUDY

CASE STUDY

Boost Mobile

THE BRIEF:

To communicate to the ever fickle 10-17 years market by tracking their media usgage habits through targetted media plans utilisng TV, radio, shopping centre signage, internet and digital formats. This has resulted in delivering effective frequency of exposure through stylised media segments, supported with product specific promotional formats.

THE RESULT:

Boost Mobile has in the past 10 years carved out a niche as the number youth telco in Australia. The ability to be truly independent and speak in the language of the youth has contributed to the success of Boost Mobile. With multiple offerings including pre paid mobile, wireless broadband, innovative handsets and the best value for money offers in the market, Boost Mobile has established itself as a leader in the competitive Telco sector.

Cavill + Co : Relationship Marketing

THE BRIEF:

The brief was to apply detailed media knowledge to the Cavill + Co Assets Register and provide independent evaluation of the true commercial worth of the marketing assets provided by a not for profit. The process requires a detailed knowledge of both above and below the line media with a qualified explanation of each exposure line item. 

The end result is a total package that provides quantifiable value and return for the partnering company.

THE RESULT:

Over 20 years Media Futures has completed some 70 Asset register evaluations resulting in long term corporate partnerships.
This would not have been achieveable without quantified valuations that dig deep to uncover the true worth of the Assets of a not for profit.
The Media Futures - Cavill + Co alliance has endured due to the passionate belief in supporting the not for profit sector.

Dore : Drug Free Cure for ADD/ ADHD

THE BRIEF:

The brief was to devise a media strategy to communicate with families with children 5 – 18 years, grandparents, uncles, aunties and providers. Not an easy task given the breadth of the target group.

A mix of targetted national magazines combined with specific day part national radio and selected press was devised to spearhead the media communications.

Coupled with this was value added editorial, interviews and long form copy to extended impact and deliver more detailed communication. 

In essence a strategy to break the clutter of normal advertising plans and create a real point of difference for a relatively new brand name in Australia.

THE RESULT:

Through a targeted media programme aimed at maximum reach Dore quickly established itself as the alternative treatment programme around the world.

Through 20 clinics in Australia Dore assisted over 1000 ADD sufferers and provided the benefits of a drug free life. 

Fundraising and Philanthropy Magazine

"Greg at Media Futures helped develop a new advertising product for us. We have been able to discuss the product with existing and new clients, and it has generated significant new income for us. Greg was great at listening to our challenges, offering solutions, and talking through ideas."

- Jeremy Bradshaw, Fundraising and Philanthropy Magazine

 Human Services Endeavour Foundation 

THE BRIEF: 

Start from scratch with precious few resources and build a multi layered 52 weeks a year, communication campaign on a national basis.
Build rapid awareness, customer interaction and sales, appealing to the general public and attracting new supporters.
To compete effectively within a competitive and cluttered category with similar offerings. 

THE RESULT :

Greg Allardice of Media Futures approached Endeavour Foundation at a time when the Not-for-Profit sector was preparing for the new world of the National Disability Insurance Scheme which would simultaneously cut government funding to support people with a disability and provide opportunities to increase market share through the consumer directed care reform models. 

Greg had the foresight to see the risks and opportunities and assisted us to navigate our media activity from relying upon the favours of unpaid regional press to a paid investment of a strategic media campaign program. The integrated mix included TV, radio, press and digital; comprising advertising, advertorial, editorial, sponsorship, endorsement, celebrity supports, online video, digital banners and re-marketing. Under Greg’s stewardship we achieved new heights of brand awareness, our fund raising outcomes, met the targeted return on investment and grew organisational capability in mass media consumer marketing strategy and tactics. The solutions Greg provided assisted the step change required to position Endeavour Foundation nationally as a leader in service delivery for people with a disability.

- Leanne Ferris, Former General Manger Supporter Enterprises, Endeavour Foundation

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