Start from scratch with precious few resources and build a multi layered 52 weeks a year, communication campaign on a national basis.
Build rapid awareness, customer interaction and sales, appealing to the general public and attracting new supporters.
To compete effectively within a competitive and cluttered category with similar offerings.
THE RESULT :
Greg Allardice of Media Futures approached Endeavour Foundation at a time when the Not-for-Profit sector was preparing for the new world of the National Disability Insurance Scheme which would simultaneously cut government funding to support people with a disability and provide opportunities to increase market share through the consumer directed care reform models.
Greg had the foresight to see the risks and opportunities and assisted us to navigate our media activity from relying upon the favours of unpaid regional press to a paid investment of a strategic media campaign program. The integrated mix included TV, radio, press and digital; comprising advertising, advertorial, editorial, sponsorship, endorsement, celebrity supports, online video, digital banners and re-marketing.
Under Greg’s stewardship we achieved new heights of brand awareness, our fund raising outcomes, met the targeted return on investment and grew organisational capability in mass media consumer marketing strategy and tactics. The solutions Greg provided assisted the step change required to position Endeavour Foundation nationally as a leader in service delivery for people with a disability.
- Leanne Ferris, Former General Manger Supporter Enterprises, Endeavour Foundation