The subject of media churn is back in the spotlight but its not new. The media industry thrives on change and is inhabited with highly talented individuals who are always searching for more. Also given that media is an intangible product it means that longevity of message and length of tenure is short. This basic structure accounts for the high turn over of media people in agencies, client side and within the media houses. The media agency side is desperately reviewing this issue of staff churn. Research has shown that 70% are preparing to leave and switch jobs in any given year. That is simply too high. The rise of media specialists who work in house with clients and companies is one way of addressing the constant churn within third party suppliers such as media agencies.The media specialist is a professional who is 100% responsible for the media role, is available 24/7, takes responsibility for the media budget and the results it delivers. If media churn is depleting your business and leaving gaping holes in your media output, consider the better way forward - The In-House Media Specialist.
Media Futures presents articles relevant to the media industry. If your media policy, media strategy, media planning, media buying and media audit are not good enough and could improve with a media specialist, Media Futures recommends talking to one today.