Seems like the term Customer Experience is everywhere and an extension of other terms such as Customer Service or Customer Satisfaction. In any case it is essential that customers come first. Without them there is not much left.
The Australian Marketing Institute do an excellent job of addressing the Customer Experience at the 2016 CX Marketing Summit to be held 21st June 2016 in Sydney. See details online at www.ami.org.au The full details are there.
The quote from Steve Jobs says it all "You've got to start with the customer experience and work back toward the technology - not the other way round."
AMI do excellent work in education and bringing to our industry the issues that matter in an environment of learning.
The 2016 CX Marketing Summit is no exception.