Seems like the term Customer Experience is everywhere and an extension of other terms such as Customer Service or Customer Satisfaction. In any case it is essential that customers come first. Without them there is not much left.
The Australian Marketing Institute do an excellent job of addressing the Customer Experience at the 2016 CX Marketing Summit to be held 21st June 2016 in Sydney. See details online at www.ami.org.au The full details are there.
The quote from Steve Jobs says it all "You've got to start with the customer experience and work back toward the technology - not the other way round."
AMI do excellent work in education and bringing to our industry the issues that matter in an environment of learning.
The 2016 CX Marketing Summit is no exception.
Q1 . Why is learning code important
It actually goes beyond coding and we say coding is not the outcome we want kids to be creative thinkers and to solve problems. We want kids to break down complex problems into simple steps and conquer big questions like why is there too much traffic in Sydney.
Q 2. How can business take advantage of Code Club
There are a couple of ways that business can get involved. Firstly by volunteering say an hour a week the other way how are going to find and maintain top talent. Other ways are to come in to Code Club or even bring your kid to work day where Code Club can show and transfer skills and give a look at what it’s like to work inside a technology company. At times businesses become mentors and that’s a great outcome for code club.
Q 3. How can business benefit by building proprietary online systems using code.
When we build proprietary code we own it outright and are able to experiment with it more. From there we learn about the outcomes that the technology is bringing about. Most Australian companies use technology that was brought over from the USA or Europe. Building proprietary technology is how we are going to solve specific Australian issues and having that skill set here is absolutely the key to innovating the country and moving away from outsourcing or replicate business ideas from overseas.
Media Futures views learning code as a component of Media Policy, Media Strategy, Media Planning , Media Buying and Media Audit. If it has not been addressed, talk with Code Club, it might unlock new opportunities for your business.