Most media consists of one way messages. The viewer or reader sees the message and hopefully they might interact with you product. Now add on Blockchain where the media user can click and be connected to a one to one transaction system from Point A to point B. The money part is completed directly not through third party. The transaction is via an open decentralised database community. Think about the applications for your business. You the advertiser and the buyer are a one to one transaction eliminating third parties. This link came from extending your media technology over and above a one way message.If your media policy, media strategy, media planning and media buying have not addressed Blockchain it's time to include it into you media thinking.
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