✔ Ensure that you will receive advice from a senior, qualified practitioner at all times
✔ Make sure that the business is not pitched by senior executives only to be passed on to junior staff to execute the plans.
✔ That the media agency is available 7 days a week…the media does not sleep…nor does your business
✔ Beware of cheap airtime and space deals that end up as media clutter
✔ Check value added media time or space. What is incremental ROI
✔ Ensure your core audience is targeted before other considerations
✔ Examine audience extensions for secondary audience impact
✔ Review trends and fluctuations in media formats that fit your needs
✔ Do not buy purely on survey numbers examine the media environment
✔ The media advisor needs to be passionate about the media, not simply a transaction house. Is your trusted media advisor on call 7 days a week?