Choosing A Media Agency
The choice of media agencies is endless, ranging from multinational companies to niche independent Australian companies...which one do you chose and how do you make an informed choice.
Here are some simple rules -
- Ensure that you will receive advice from a senior, qualified practitioner at all times
- Make sure that the business is not pitched by senior executives only to be passed onto junior staff to execute the plans.
- The media agency is available 7 days a week…the media does not sleep…nor does your business
- Beware of cheap airtime and space deals that end up as media clutter
- Check for the added value media time or space
- Ensure your core audience is targetted before other considerations
- Examine overlap for secondary audience impact
- Review future trends and formats that fit your needs
- Do not buy purely on survey numbers examine the media environment
- The media agency needs to be passionate about the media, not simply a transaction house
