Media Strategist's Inside Secrets On REALLY Targeting Your Market.
Firstly research the media in every region you need to advertise within and understand the psychology of the market. It is true that different markets have different media habits and “network buys” are not always the wisest choice. It pays to check local costs and concessions.
The media agency should clearly define placement position and check competitive brands wherever possible. There is nothing worse than being placed back to back with competitors.
Seek advice from your media agency on future media trends through intimate market knowledge. You are buying into the future not the past, so information collection is important in assessing the forward market conditions.
The media market fluctuates and it is wise to check the merit of short term versus long term buys. By addressing market dynamics your dollars are working more effectively.
