Using beacon-based notifications makes sense if you are a marketer, retailer or product at the point of purchase. This is where the medium of the mobile phone comes in. Beacons can change the way we market to retail shoppers. When you walk into a mall or shopping plaza, companies can install beacons in the mall and as they identify visitors in the mall they can push the deals to the device to bring customers to the shop. Local area marketers are for this idea, but big companies still have to adopt it. If you are a national brand or a large advertiser and your product is available in the mall or centre or shopping strip vicinity then mobile truly the final device to personally reach that customer and remind them of the offer that is only steps away. When a 1 per cent shift in sales can mean big $$$ then every smart initiative using the mobile phone is a cost effective way to increase your sales whilst reinforcing your brand awareness. Remember to craft your message specifically for the mobile phone , keep in short, with a clear message and recognise you have 3 seconds to make an impact.
If your Media Policy, Media Strategy, Media Planning and Media Buying have not yet investigated Media Futures recommends Mobile Beacons. It is worth exploring this clever POS device as part of your media mix.
Q1 . Why is learning code important
It actually goes beyond coding and we say coding is not the outcome we want kids to be creative thinkers and to solve problems. We want kids to break down complex problems into simple steps and conquer big questions like why is there too much traffic in Sydney.
Q 2. How can business take advantage of Code Club
There are a couple of ways that business can get involved. Firstly by volunteering say an hour a week the other way how are going to find and maintain top talent. Other ways are to come in to Code Club or even bring your kid to work day where Code Club can show and transfer skills and give a look at what it’s like to work inside a technology company. At times businesses become mentors and that’s a great outcome for code club.
Q 3. How can business benefit by building proprietary online systems using code.
When we build proprietary code we own it outright and are able to experiment with it more. From there we learn about the outcomes that the technology is bringing about. Most Australian companies use technology that was brought over from the USA or Europe. Building proprietary technology is how we are going to solve specific Australian issues and having that skill set here is absolutely the key to innovating the country and moving away from outsourcing or replicate business ideas from overseas.
Media Futures views learning code as a component of Media Policy, Media Strategy, Media Planning , Media Buying and Media Audit. If it has not been addressed, talk with Code Club, it might unlock new opportunities for your business.