Using beacon-based notifications makes sense if you are a marketer, retailer or product at the point of purchase. This is where the medium of the mobile phone comes in. Beacons can change the way we market to retail shoppers. When you walk into a mall or shopping plaza, companies can install beacons in the mall and as they identify visitors in the mall they can push the deals to the device to bring customers to the shop. Local area marketers are for this idea, but big companies still have to adopt it. If you are a national brand or a large advertiser and your product is available in the mall or centre or shopping strip vicinity then mobile truly the final device to personally reach that customer and remind them of the offer that is only steps away. When a 1 per cent shift in sales can mean big $$$ then every smart initiative using the mobile phone is a cost effective way to increase your sales whilst reinforcing your brand awareness. Remember to craft your message specifically for the mobile phone , keep in short, with a clear message and recognise you have 3 seconds to make an impact.
If your Media Policy, Media Strategy, Media Planning and Media Buying have not yet investigated Media Futures recommends Mobile Beacons. It is worth exploring this clever POS device as part of your media mix.