Media Futures views the mobile phone as the media tool that will shape the way of the future. Here are more tips in this series of information to make the most from this ever present medium.
1. Use the app store to optimise search
There are millions of Apps, so why create another one? The answer lies in loyalty of the user. The app store SEO or app store optimisation is actually the most used method for discovering new apps, and brands can optimize their mobile apps to display higher in the app store. This requires attention to detail with Brand or Company title and most relevant target keywords. Experiment and find ways to encourage rating, reviews, and downloads.
2. Leveraging SMS coupons
SMS is immediate, always checked by users and provides a sense of urgency. By using SMS for promotional items like coupons, discounts, and news alerts the opportunity to see and act is heightened. Close to 50 percent of smartphone users use their devices for shopping.
3. Call-only advertisements
Sick and tired of web traffic that gets no results? Consider call only activations. Talk to a real person and engage existing and new customers. If you have a trained phone manner and a trained phone technique, phone leads are the number one solution. Call-only ads on Google Adwords as an example cut to the chase. Why wait for emails, website links and time for thinking it over? Call only advertisements puts the potential clients directly in touch with you quickly. The personal approach by talking to a human is best every time.
Media Futures presents this information as a means to upgrade your media practices. If you need to find out more, contact an independent media specialist.