Media Futures has enjoyed bringing you series of tips to improve your use of the Mobile Phone as a media tool. In this final post here are 3 more tips to consider from this clever medium.
1. Make the most from Snapchat
Snapchat is a unique communication tool that fits perfectly with the mobile phone, however most people don't use it or consider it not to be a mainstream add on to the mobile phone. With the Snapchat App you can create a short story or message that requires the reader to give it full attention. It's the social app that's currently seeing more than 350m photos shared every day in a series of short stories. Twitter and Facebook ads are part of general ad clutter .Snapchat commands total attention for the duration of Snapchat appearance.
2. Beacon-based messaging to consumers
Media Futures likes Beacons. Beacons are a smart way to market to retail shoppers. Retailers already have beacons installed in their shop fronts , at the point of entry to their shop or are installed in shopping centres. It is point of purchase messaging like a special offer or upgrade that goes directly to the consumer through the privacy of their mobile phone. The smart retailers are using Beacons now. Time to consider Beacons and increase your sales.
3. Leveraging referrals to increase distribution
The spoken word or referral is still the most powerful form of business getting ever devised. Ask for referrals via your mobile phone and ask fans or supporters to give you a referral via their favourite online app or better still make a referral face to face with people of influence. If your credibility is high and you are a reliable source of supply referrals will come naturally.
Media Futures has presented this series on the Mobile Phone as a means to improve your media usage and more importantly increase sales.
If your Mobile Phone usage needs a review, Media Futures suggests you seek out a professional independent media specialist.