For those NFP's in the NDIS category, your future is dependent on how well you communicate and compete in an open market. Client acquisition under NDIS is a competitive job, media plays a critical part in explaining and attracting the right clients and building your profile.
There is an excellent article by Leanne Ferris on Media Futures Blog page entitled "Human services enter a brave new world".
We found it a compelling insight into what is really going on in a sector often misunderstood, in this case the human services category in the Not for profit sector.
How can you improve your media practices?
Media Futures offers 3 levels of media undertakings for Not for Profit organisations based on the life cycle stage of the NFP and where they wish to take their organisation into the future.
Level 1 . Introductory Media Module
Ideal for those who have not previously been in the media space and view media as a minefield, don't know what's involved or daunted by the proliferation of media clutter.
Level 2. Currently engaged in media but need more
This module is designed to help NFP's who are already engaged in media activities to improve their practices, expand the audience base and explore new media opportunities that match the direction of the organisation.
Level 3. Well entrenched but have reached a plateau
This module is designed for those NFP's who are well known household names but have reached a plateau in their media usage. The media patterns have become stale, predictable or simply worn out. Time for a refresh/ relaunch to keep your NFP at the forefront of the media exposure.
For more information, contact Media Futures and enquire specifically about how Not for Profit organisations can maximise returns through specialised use of media.