NOT FOR PROFITS

The Not for Profit sector is alive and well and truly are business's in their own right. They are under increasing pressures to deliver their services in a dwindling pool of philanthropic  funds, reductions in Government grants. Relying on the same old sources of revenue just simply does not cut it anymore.  To operate  effectively NFP's need to promote aggressively, gain new users and increase inflows of cash, goods and services or in kind support. To achieve this the Not for Profit sector  can access professional media services to build, plan and execute campaigns that deliver results. From our experience, most Not for Profit organisations are daunted by the thought of main media undertakings, believing it is too hard or incorrectly think it is too expensive. However, Media Futures fully understands the nuances of the Not for Profit sector and more importantly has the templates and media modules to bring these unique organisations to life. With 25 years of operational experience across a broad spectrum of NFP's the understanding of what makes the sector tick has been established. Main media,  secondary media and new media formats can all work in harmony to get the message out there effectively and attract the right customers, donors, business partners or attract the right partners that can contribute more to the Not for Profit organisation. 

For those NFP's in the NDIS category, your future is dependent on how well you communicate and compete in an open market. Client acquisition under NDIS  is a competitive job, media plays a critical part in explaining and attracting the right clients and building your profile.

There is an excellent article by Leanne Ferris on Media Futures Blog page entitled "Human services enter a brave new world". 
We found it a compelling insight into what is really going on in a sector often misunderstood, in this case the human services category in the Not for profit sector.

How can you improve your media practices? 

Media Futures offers 3 levels of media undertakings for Not for Profit organisations based on the life cycle stage of the NFP and where they wish to take their organisation into the future.

Level 1 . Introductory Media Module
Ideal for those who have not previously been in the media space and view media as a minefield, don't know what's involved or daunted by the proliferation of media clutter.

Level 2. Currently engaged in media but need more
This module is designed to help NFP's who are already engaged in media activities to improve their practices, expand the audience base and explore new media opportunities that match the direction of the organisation.

Level 3. Well entrenched but have reached a plateau
This module is designed for those NFP's who are well known household names but have reached a plateau in their media usage. The media patterns have become stale, predictable or simply worn out. Time for a refresh/ relaunch to keep your NFP at the forefront of the media exposure. 


For more information, contact Media Futures and enquire specifically about how Not for Profit organisations can maximise returns through specialised use of media.
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