Disruption and Disruptors are words we hear often in marketing and media today. What exactly are they? To examine this rather topical word let's go back to early 1800's when newspapers first became commercial entities and started placing advertising either as stand alone advts in various sizes or placed messages into the body of copy as what we might call advertorials. Hence the first disruptor. Along comes radio in the 1920's and the soap operas ( radio serials) placed spoken word commercials into their radio serials then expanded into 30 second commercials and other lengths. Yes you guessed it they also were disruptors. Fast forward to the early 1950's and Commercial Television offers advertising placed into programme breaks plus billboards top and tail for those wanting to pay premiums. You might have guessed it again, yes they were disruptors too. Into the current era where Social, Online Media and Apps are growing significant market share of ad dollars. Facebook, LinkedIn Youtube and more all accept advertising as a means to make money and yes provide disruption. So what has changed ? .......nothing has changed. Disruption is all about gaining attention for a cause, brand, product or service. Yes folks disruption has been around for hundreds of years. Just call it attention getting, it really is so simple. If your "Disruption" is not disrupting, Media Futures recommends you seek
an independent media advisor to disrupt your way of thinking and reset your media policy, media strategy, media planning and media buying.