The Mix and getting it right. What is the Mix? The mix consists of Marketing, Sales and Media. These 3 key ingredients never go out of fashion and when separated and not not working in tandem can result in monumental disasters. The 3 components go together naturally . However in a world hell bent on instant attention, instant sales, instant profits and instant satisfaction it is easy to overlook the combination of this time enduring combination of factors. When operated in isolation you might get results by chance, however when professionally combined , coordinated and executed no matter what budget size the end result is always better. When planning for a new calendar or financial year, it pays to get the The Mix working for you. Think through these traditional tried and true practices, are all elements aligned and is everyone on the same page? The Mix of Marketing, Sales and Media is not an option, it should be a staple of your business. If your practices require rethinking or your media policy, media strategy, media planning and media buying need attention, Media Futures recommends you seek out a qualified independent specialist.