The art of media planning and buying has been practised for years: what is it that makes the essential difference between a successful or a mediocre campaign?
Media Futures considers the total business environment in which you operate, not just media in isolation. Media is critical to the message, but is not the stand alone element. Media needs to be linked to your marketing, business and growth plans.
Media Buying is more than a transactional function, it is the undertaking that confirms if your strategy and planning can be delivered as you envisaged.
Online Media Strategy
Online Media Strategy is all about content. Engaging content that allows me to learn more, talk freely online or seek more information.
Media Planning
Media Planning is truly an art, not a science. Time was when media planning was all about TARPS and weeks on air.